Phillip Townsend Associates

Modeling Surveys

Often companies are faced with trying to evaluate future situations without enough information to make good decisions. Often the problem is compounded by the fact that multiple factors are involved and the inter-relationships are not well understood. And often companies want to test out a variety of what-if questions. Some examples of these situations include:

• Adding a new production line
• Building a new plant in a different geography
• Evaluating changes in strategy

In these cases it can be possible to use existing benchmarking information to structure a set of parameters that are representative of the area in question. Then various scale, staffing and cost scenarios can be examined in meaningful ways.